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The Ultimate Black Friday Cyber Monday Checklist Part 2
Jacob Rokeach 10/6/26 Jacob Rokeach 10/6/26

The Ultimate Black Friday Cyber Monday Checklist Part 2

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Puma’s Marketing Campaign: A Lesson in Brand Authenticity
Jacob Rokeach 10/5/26 Jacob Rokeach 10/5/26

Puma’s Marketing Campaign: A Lesson in Brand Authenticity

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Discount vs. Bundle vs. Loyalty
Jacob Rokeach 10/4/26 Jacob Rokeach 10/4/26

Discount vs. Bundle vs. Loyalty

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Beauty’s Copycat Month: Is Anyone Actually Making Anything New?
Jacob Rokeach 10/3/26 Jacob Rokeach 10/3/26

Beauty’s Copycat Month: Is Anyone Actually Making Anything New?

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15 DTC Marketing Lessons I Wish I Knew 15 Years Ago
Jacob Rokeach 10/2/26 Jacob Rokeach 10/2/26

15 DTC Marketing Lessons I Wish I Knew 15 Years Ago

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Why Customer-Centric Marketing Starts With the Buyer
Jacob Rokeach 10/1/26 Jacob Rokeach 10/1/26

Why Customer-Centric Marketing Starts With the Buyer

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Your Logo Doesn’t Need To Be Clever
Jacob Rokeach 9/30/26 Jacob Rokeach 9/30/26

Your Logo Doesn’t Need To Be Clever

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The Ultimate Black Friday Cyber Monday Checklist
Jacob Rokeach 9/29/26 Jacob Rokeach 9/29/26

The Ultimate Black Friday Cyber Monday Checklist

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What Apple’s Ads Teach Us About Scalable Brand Identity
Jacob Rokeach 9/28/26 Jacob Rokeach 9/28/26

What Apple’s Ads Teach Us About Scalable Brand Identity

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Starting a Business: 5 Lessons From 0 Clients to Agency Owner
Jacob Rokeach 9/27/26 Jacob Rokeach 9/27/26

Starting a Business: 5 Lessons From 0 Clients to Agency Owner

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How to Build Branding Into Your Product, Not Onto It
Jacob Rokeach 9/26/26 Jacob Rokeach 9/26/26

How to Build Branding Into Your Product, Not Onto It

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The Marketing Umbrella
Jacob Rokeach 9/25/26 Jacob Rokeach 9/25/26

The Marketing Umbrella

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Reactive Marketing: The Difference Between Fast and Forgettable
Jacob Rokeach 9/24/26 Jacob Rokeach 9/24/26

Reactive Marketing: The Difference Between Fast and Forgettable

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Celebrity Marketing: The Attention vs. Brand Equity Tradeoff
Jacob Rokeach 9/23/26 Jacob Rokeach 9/23/26

Celebrity Marketing: The Attention vs. Brand Equity Tradeoff

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9 Marketing Books Every Marketer Should Read
Jacob Rokeach 9/22/26 Jacob Rokeach 9/22/26

9 Marketing Books Every Marketer Should Read

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Founder-Led Marketing: How to Turn Critics Into Customers
Jacob Rokeach 9/21/26 Jacob Rokeach 9/21/26

Founder-Led Marketing: How to Turn Critics Into Customers

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Why Smart Leaders Learn More From Mistakes Than Books
Jacob Rokeach 9/20/26 Jacob Rokeach 9/20/26

Why Smart Leaders Learn More From Mistakes Than Books

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The Pygmalion Effect and the Psychology of Founder Growth
Jacob Rokeach 9/19/26 Jacob Rokeach 9/19/26

The Pygmalion Effect and the Psychology of Founder Growth

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Duolingo’s NYFW Campaign Shows How to Market Without Belonging
Jacob Rokeach 9/17/26 Jacob Rokeach 9/17/26

Duolingo’s NYFW Campaign Shows How to Market Without Belonging

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Why Long-Term Brand Partnerships Beat One-Off Collaborations
Jacob Rokeach 9/16/26 Jacob Rokeach 9/16/26

Why Long-Term Brand Partnerships Beat One-Off Collaborations

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