Performance marketing · Media buying
Media buying, run like an operator's P&L.
A dedicated media buying team that treats every dollar like it's coming out of your own P&L, across paid social, search, video, and every channel your customers are on.
Trusted by 130+ DTC brand partners
Client logo scroll (Elfsight) loads on the live site
What we run
Marketing
built for
ecommerce.
Five connected disciplines that sit under every paid media engagement, from the first KPI conversation to the dashboard we report from every week.
Media Buying
After aligning on your growth goals and KPIs, we build a roadmap for scalable, profitable growth, executing across paid search, social, CTV, direct mail, and more.
Creative Strategy
We take a consultative approach to creative. Our core function is to help develop, curate, and guide the creative pipeline as well as measure and report on conclusions.
Growth Strategy
Having worked in-house at brands for much of our careers, we have been in your shoes, and have profitably scaled revenue, teams, companies, and sold assets multiple times.
Content Studio
Our cohort-level contribution margin, test-and-learn approach blends performance strategy with strong branding to deliver thumb-stopping, high-converting ads.
Growth OS
Two engines. One system.
A proprietary growth framework at the core of how we help brands scale profitably. Growth OS connects data, creative, and strategy into one system our team and clients use every day. At the heart of every engagement are reporting and dashboards that cut through vanity metrics to find what's actually driving performance.
Engine 01
AnalyticsIQ
Our data intelligence framework. It aggregates a brand's data across channels and uncovers what's truly driving performance, powered by Looker Studio dashboards.
Engine 02
CreativeIQ
Our performance creative system. It blends data, strategy, and structured testing to produce content that converts, closing the loop with what AnalyticsIQ finds.
Performance creative
Proof it works.
Everywhere your customer is
Channels we run.
One team, every platform, media buying scoped to your funnel, not a fixed retainer template.
Paid Social
- Meta
- TikTok
- Snapchat
Paid Search
- Bing
- AI Search
Video
- CTV
- YouTube
- Programmatic
- Linear TV
+ More
- Affiliate
- OOH
- Audio
- Direct Mail
The Fluency difference
A small, nimble team.
Not a bigger agency.
Traditional agencies add layers between strategy and execution. Fluency works like an in-house growth team: senior people, direct access, and speed.
Traditional agency
- More rigid, layered approach
- Multiple handoffs between strategy, account management, and execution
- Junior-level team members managing day-to-day performance
- Slower activation timelines and approvals
Fluency Firm
- Senior-level media buyers, creatives, and project managers on your account
- No account manager layer: strategy and execution live with the same team
- Ability to activate quickly, often within 24 hours
Case studies
Media
buying, in
numbers.
Six paid media programs, and what changed once budget, creative, and reporting started working as one system.
See where your spend is stalling, and what we'd fix first.
+47% new customer revenue and +40% total revenue over 12 months, while reducing CAC by 5%.
11x blended MER while scaling past $1M in monthly revenue.
+24% ROAS and +17% media efficiency, while cutting cost per order by 15%.
Measured paid media's halo on retail, not just .com, then scaled spend 130%: +300% in-platform revenue and +80% same-store sales.
Scaled spend while maintaining efficiency: 4-10% MER lift each month and a 10x ROI on agency fees.
+65% revenue with flat CAC and +39% AOV, scaling 99% YoY during peak season in November.
Extension of your team
How we work
A media plan scoped to your funnel and budget, run by senior operators from day one.
Book a free consult →Align on goals & KPIs
We start with your growth targets, margins, and what winning actually looks like for the business.
Build the roadmap
A media plan scoped to your funnel and budget, not a fixed retainer template.
Activate & test
Launch across channels with tight exclusions, creative testing, and fast iteration cycles.
Report & scale
Weekly and monthly Growth OS reporting tells us what to scale, cut, or test next.
Revenue-driven creative
A review-led creative win for Kuiu.
Partnering with Fluency has been one of the smartest decisions Kuiu has made to strengthen our marketing efforts. Within weeks of onboarding, they felt like an extension of our own team, elevating nearly every aspect of our paid digital program. By combining creative analytics with performance KPIs, Fluency quickly improved spend efficiency and provided the creative team with the direction they had been missing. Their dedicated Meta and Google specialists give us confidence that every ad dollar is working toward our strategic growth goals.