the marketing umbrella

1 job title.

5 completely different jobs hiding underneath it.

Which is probably why nobody can agree on what marketing means.

Ask a handful of founders what marketing is, and you'll hear things like:

"Posting on Instagram."
"Running Facebook ads."
"Getting more sales, somehow."

Yes, they're right, and they're all part of it.
But each one is just 1 piece of the umbrella.

Here's everything that sits underneath:

📊 Strategic Marketing
↳ Understanding your customer and your competitors before you spend a single dollar.

🎨 Branding
↳ How your brand looks and sounds, and what people remember long after the ad is gone.

💻 Digital Marketing
↳ The channels doing the work every day, from paid social -> email -> your website.

📈 Growth Marketing
↳ The testing and fine-tuning that turns clicks into revenue.

⭐️ Customer Experience
↳ Everything after checkout, which decides whether customers come back or never return.

Plenty of brands hire for 1 of these and call it a marketing team.

Then they wonder why the plan looks great on paper but never turns into revenue.

A strategy needs people to execute it, and execution needs a strategy to point it in the right direction.

Each one struggles without the other.

So, how many of these 5 does your team cover right now?

♻️ Repost if your team needs to see the full picture.
And follow me, Jacob Rokeach, for more like this.