Lifecycle, CRM, & Retention Marketing
Many brands (and agencies) make the mistake of thinking that lifecycle marketing is simply email and SMS execution.
That's an important piece, but looking more holistically at the customer experience and lifecycle will set you apart.
Lifecycle marketing includes ...
Email + SMS
Lead Capture
Subscriptions
Loyalty
Reviews
Referrals
In short, a data-driven strategy for all things customer lifecycle will drive retention and grow revenue.
Email + SMS
Built by ecommerce veterans, our practice is focused on retention & customer segmentation. We’re experts in engagement and deliverability, keeping your brand top of mind when customers are ready to shop.
We focus on two core areas via engaging campaigns, transactional messages, and flows that meet the customer right where they are:
Increasing revenue from existing customers
Converting subscribers that have never purchased
Our Services
Lead Capture
We implement, optimize, and test sign-up opportunities to capture new and returning visitors to your site and keep them coming back via engaging content.
Loyalty
With experience in many platforms, we build rewards program outreach and automations to keep your most loyal customers coming back month after month.
Subscriptions
We build convenient, engaging subscription program communications to keep your most loyal customers coming back month after month.
Reviews + Referrals
We make it easy for your customers to spread the word about your product, because your happy customers are the best advocates for your brand.
Flexible Services Built To Integrate With Your Team
No in-house ecommerce team is built the same, so no lifecycle service should be one-size-fits-all. We’ll work with you so you only pay for the services you truly need.
Our packages are flexible and custom-designed to integrate seamlessly with your existing team. Need the whole program executed for you? We’ve got you covered. Have a designer you love? We’ll provide strategy and execution that helps their beautiful work reach an even more engaged audience.
A few of our available options include...
Marketing Calendar Planning
Strategic Direction
Copywriting & Design
In-Platform Setup
In-Depth Analytics
Customer Journey Mapping
Add-Ons + Project Scopes
If you need work done but aren’t ready for (or don’t need) a long-term retainer, we offer shorter term one-off project scopes to give your lifecycle program a boost. Mix and match to build your perfect package, or add a few onto an existing retainer.
Options include, but aren’t limited to:
Email/SMS Automation
Build Outs
Loyalty Program Buildout
DNS Migration
Dedicated Send Domain Setup
Third Party Integrations
SMS Program Setup
Subscription Program Buildout
Migration Support
One-Off Graphic Design
Program Audit + Optimizations
LTV Analysis
List Growth Reporting
3rd Party Platform Reporting
Deliverability Support
Real Brands, Real Impact
+100%
Automated Email Revenue YOY
+152%
Overall Email Click-Through Rate
+12.50%
RPR on Subscription Flows
“Fluency has done an excellent job of implementing new CRM strategies at Maxbone, from SMS flows to new email welcome series. We needed a partner who understood our brand’s multiple messaging and translated our value to customers. Their expertise is the value-add that every CRM department needs. I thoroughly recommend Fluency Firm.”
- MAXBONE
Our Partners
Case Studies
How We Drove $20k in New Subscriber Revenue with Conversational SMS
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How We Doubled Henry Rose’s Automated Email Revenue in 60 Days.
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How We Increased Branded Bills' Email Revenue Over 100% YOY
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From Zero to Hero: A Subscription Overhaul Resulting in a $12.50 RPR
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How We Generated 122% Sales Increase with Segmentation
Read on ➚
