The Firm
Partner. Not a vendor.
A boutique growth marketing agency and content studio for premium DTC beauty, fashion, and lifestyle brands.
Why we exist
Growth is stuck for a reason.
Most agencies buy media and report on it. Fluency diagnoses why growth is stuck, then builds the creative, the measurement, and the media to fix it.
The agency model is broken. Junior teams, account-manager layers, strategy diluted through handoffs. We built Fluency differently: a senior-only model where the people who pitch you are the people who do the work.
Los Angeles based with a distributed senior team. Every account led by a director-level operator.
Fluency Firm was founded by Jacob Rokeach in 2021. Jacob spent the first fourteen years of his career in-house, starting in entertainment at Sony Pictures, Hulu, and NBCUniversal before moving into private equity-backed fashion and ecommerce as a growth leader at ANINE BING, Joie, Equipment, and Current/Elliott. After helping take a KKR portfolio company through a successful sale, he began advising founders as a fractional Chief Growth Officer. That work surfaced a consistent gap: brands could hire execution, but they could not hire judgment. He founded Fluency to close it.
How we work
Three principles.
Senior talent on every account
Senior media buyers, creative strategists, and lifecycle marketers working directly on your brand. No handoffs, no translation loss.
Speed is our feature
We activate within 24 hours when needed. Fast pivots protect performance, customer experience, and brand health.
15+ years of in-house operating
We've scaled celebrity brands, managed real P&Ls, and seen every growth stage. Our perspective comes from operating, not observing.