Performance partnerships · Affiliate
Affiliate, built as a real growth channel
Most affiliate programs leak margin and pay out for demand you already own. We build performance partnerships that protect your brand, control cost, and bring in net-new customers.
130+ DTC brand partners
Why affiliate
Most affiliate programs are built to leak
Run wrong, affiliate quietly pays out for purchases you'd have won anyway, and rewards the partners who do the least. We don't believe in best practices. We build a model that earns its margin and brings in customers you don't already own.
Coupon & cashback cannibalization
Bottom-funnel partners skim margin on demand you already captured, inflating the channel while hiding true incrementality.
Last-click bias hides the truth
Without attribution diagnostics, leakage and cannibalization go unnoticed, and budget flows to the wrong partners.
Over-reliance on the bottom funnel
A thin partner mix caps growth. Real scale comes from creators, editorial, and discovery, governed tightly.
The framework
A scalable system for performance partnerships
Six connected layers that turn affiliate into a controlled, compounding revenue engine.
Governance & economics
A controlled, margin-conscious infrastructure built to scale.
- Margin-aligned commissions
- Clear partner and attribution policies
- Compliance & platform optimization
Partner mix strategy
A diversified mix of conversion and discovery.
- Creators (ShopMy, LTK)
- Loyalty and cashback, controlled
- Editorial and media placements
Performance & attribution
Clarity on what actually drives value.
- Cross-platform reporting
- Attribution diagnostics
- New vs. returning analysis
Growth & expansion
Affiliate as a proactive growth channel.
- Strategic partner recruitment
- Paid placement negotiation
- Campaign-tied incentives (BFCM)
PR & discovery
Affiliate as a brand storytelling engine.
- Performance PR integrations
- Seeding tied to conversion
- Hero-product demand strategy
Emerging channels
The model, in next-gen commerce.
- TikTok Shops and creator commerce
- Meta Affiliate (test-and-learn)
- AI discovery surfaces
Platforms & partners
We operate across your full partner stack
From legacy networks to creator commerce and next-gen shopping surfaces. One governed model, every environment.
Networks & tracking
Creators & loyalty
Emerging commerce
Let's chat
Let's build your partnerships engine
A 30-minute consult. We'll map where affiliate fits in your growth mix and what it could drive.
Book a free consult