Growth OS · Measurement & Analytics
We argue with platform-reported numbers, not from them.
Every ad platform grades its own homework. AnalyticsIQ is our data intelligence framework, aggregating a brand's data across channels to find what's actually driving performance, not what a dashboard wants you to believe.
Engine 01 of Growth OS
AnalyticsIQ
Our data intelligence framework. It aggregates a brand's data across every channel and uncovers what's truly driving performance, powered by Looker Studio dashboards built for your business.
- 01
Data ingestion & QA
Every channel's raw data pulled, reconciled, and quality-checked before a single conclusion gets drawn.
- 02
Insights layer
Clean data turned into a read on what's working, by channel, cohort, and campaign, not vanity metrics.
- 03
Strategic testing roadmap
A prioritized testing plan built off what the data actually shows, not a generic media calendar.
- 04
Creative intelligence
Performance data fed straight back to the creative team, closing the loop between what's made and what wins.
Engine 02 of Growth OS
CreativeIQ
Our performance creative system. It blends data, strategy, and structured testing to produce content that actually converts, closing the loop with the findings AnalyticsIQ surfaces.
- 01
Brand immersion
Deep familiarity with your brand voice, product, and customer before a single creative brief gets written.
- 02
Competitive SWOT
A clear read on where competitors are winning and losing, so creative fills the actual gap in the market.
- 03
Historical performance
Every past test and result factored in, so creative builds on what has already won, not what feels fresh.
- 04
Creative output & briefing
Findings turned into a brief the creative team can actually build from, then produced and tested.
Measurement as a discipline
We build the number you can run the business on.
MER
Blended marketing efficiency ratio, the top-line check on whether spend is actually paying back.
CAC by cohort
Acquisition cost broken out by cohort, not blended away into a single misleading average.
Contribution margin
What is actually left after variable costs, the number that decides whether to scale a channel.
LTV curves
How customer value compounds over time, so payback periods are judged on reality, not quarter one.
Decile analysis
Customers ranked and grouped by value, so we know which 10% is actually worth chasing.
Incrementality testing
Holdouts and geo tests that isolate what spend actually caused, not just what a platform claims credit for.
Reporting cadence
Dashboards you actually check
AnalyticsIQ runs on a set of Looker Studio dashboards built for your business, updated on a fixed cadence so you always know where you stand.
The Fluency difference
Measurement built to hold up. Not just report out.
Most agencies hand you the numbers the platform gives them. We built AnalyticsIQ to check those numbers against your actual P&L before we report on them.
Traditional reporting
- Platform-reported numbers taken at face value
- Blended averages that hide what is actually working
- Reporting that arrives monthly, after the budget is already spent
- Dashboards built once and never revisited
AnalyticsIQ
- We argue with platform-reported numbers, not from them
- CAC, LTV, and contribution margin broken out by cohort
- Weekly and monthly dashboards built for your business
- Incrementality testing to isolate what spend actually caused
Getting to a number you trust
How we work
Ingest & QA
Every channel's raw data pulled, reconciled, and quality-checked before we draw a single conclusion.
Build the dashboard
Looker Studio dashboards stood up around your KPIs, not a generic template.
Test & validate
Incrementality and holdout tests that check platform-reported numbers against reality.
Report & iterate
Weekly and monthly readouts that tell us what to scale, cut, or test next.
Real brands · Real numbers
What AnalyticsIQ found and helped scale
New customer revenue at Left On Friday, with +40% total revenue and CAC down 5%.
CPA at Homecourt, with +134% purchases QoQ.
In-platform revenue at Better Booch, with +80% same-store sales as media spend grew 130%.
Let's chat
Ready for a number you can trust?
We’ll review your tracking and attribution and tell you what we’d trust.
Book a free consult