The Marketing Umbrella

1 marketing hire.

5 different jobs stuffed into the same job description.

Shout out Tom Pestridge for the visual.
It's a huge reminder that nobody agrees on what marketing means.

Ask 10 founders what marketing means, and you'll get 10 different answers.

"Running the socials."
"Building the website."
"Whatever gets us more customers."

And yes, all of that is part of it.
But NONE of it is the full picture.

Here's what sits under that umbrella:

Strategic Marketing
↳ Research, positioning, knowing who you're talking to before you spend $$$.

Branding
↳ The way your brand looks, sounds, and gets remembered once the ad stops playing.

Digital Marketing
↳ Every channel doing the daily work: Social, paid, email, your site.

Growth Marketing
↳ The testing and refining that turns traffic into revenue.

Customer Experience
↳ What happens after the sale, and whether people come back or disappear.

So many brands hire for one of these and call it a marketing department.

Strategy without execution just sits in a deck.
Execution without strategy burns budget fast.

Neither one works alone.

And they never will.

How many of these 5 does your team have covered right now?

♻️ Repost this if your team needs to see the whole picture.
And follow me, Jacob Rokeach, for more on how growth gets built.