BFCM Paid Media Checklist

Written By Trisha Difuntorum

Black Friday / Cyber Monday (BFCM) is the highest-stakes moment of the year for e-commerce brands. Rising CPMs, consumer hesitation, and compressed timelines can make or break Q4 results.

This checklist provides you with the critical steps, timelines, and best practices to win in 2025!

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Trisha Difuntorum
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