YouTube Channels That Will Teach You More Than a Marketing Degree
YouTube is full of free education.
And a hell of a lot of it isn't worth your time.
These 9 channels are the ones I'd recommend to anyone working in growth or creative 👇
The best operators treat learning like a consistent habit.
Instead of bingeing content and looking for shortcuts,
They're building a lens for reading creative, media, and business decisions.
That's the difference between staying curious and getting better.
These 9 channels will allow you to achieve just that:
1️⃣ Smart Marketer: https://lnkd.in/gUg3bFD8
↳ Paid media and e-commerce growth from operators who are running spend.
↳ Practical Meta and Google strategy for anyone making media buying decisions.
2️⃣ Andrew Faris Podcast: https://lnkd.in/gSWm8SWK
↳ DTC growth through a contribution margin lens.
↳ The kind of thinking that changes how you read a P&L when the numbers aren't clean.
3️⃣ Chris Do (The Futur™): https://lnkd.in/gPcD7xZJ
↳ Creative strategy and positioning.
↳ Essential if you're briefing/ leading creative teams and need to communicate the business value of the work.
4️⃣ Modern MBA: https://lnkd.in/gwhqpMkT
↳ Brand and business case studies told through structured storytelling.
↳ Shows the thinking behind the outcome, instead of just the outcome.
5️⃣ Marie Forleo: https://lnkd.in/gZqnCcWQ
↳ Long-form interviews on marketing, communication, and business strategy.
↳ Good for operators who want to think more clearly about how they lead and communicate.
6️⃣ Y Combinator: https://lnkd.in/gsGPWUxN
↳ Long-form operator and founder interviews on business systems and sequencing.
↳ Good for stress-testing growth assumptions and improving decision quality.
7️⃣ Davie Fogarty: https://lnkd.in/gN7-nEAS
↳ Honest breakdowns of how he built and scaled The Oodie.
↳ Good for founders who want to see how someone worked through the hard parts of scaling a consumer brand.
8️⃣ Dickie Bush 🚢: https://lnkd.in/gjeAbmcn
↳ Clear thinking and communication for operators who brief, write, or present.
↳ Useful if you want to get better at turning complex ideas into actionable ones.
9️⃣ Pilothouse Digital: https://lnkd.in/geHrXZNF
↳ A performance agency sharing paid media and creative thinking across DTC.
↳ Useful for staying close to what's moving on paid social.
These won't give you a shortcut.
But they will improve how you think about creative and paid media decisions over time.
And that's the whole point.
Pick one, watch consistently and let it scale.
Which channels would you add?
Drop them below.
♻️ Repost to help someone in your network find the right channels.
And follow me, Jacob Rokeach, for more like this.