DTC PAID MEDIA
Your ROAS Might Be Lying to You. Here's the Number That Isn't.
Get the exact system 10 DTC brands generated $110M in Shopify net revenue, acquired 352K new customers, and achieved an 8.1x blended MER across Meta and Google.
130+
DTC Brands Scaled
$970M
Managed Ad Spend
15 Years
Inside Consumer Brands
Fluency works exclusively with ecommerce brands in fashion, apparel, beauty, skincare, CPG, and home. We built this report because our clients kept asking the same question: "Is this normal?"
DTC Paid Media Benchmark Report
→ Meta CPM and CTR benchmarks by vertical - fashion/apparel vs. beauty/skincare
→ Google ROAS and CPC averages across spend tiers
→ Shopify conversion rate benchmarks by traffic source
→ Top creative formats driving the lowest CAC right now
→ Where brands are over-spending - and where they're leaving money on the table.
The Art of Growth
ABOUT FLUENCY
Jacob Rokeach
Founder & CEO of Fluency Firm
Before starting Fluency, I spent 15+ years operating inside consumer brands - from Hulu and NBCUniversal to Anine Bing, Joie, and Bombshell Sportswear. I wasn't advising from the outside. I was running teams, managing P&Ls, overseeing creative, and making growth calls when the data was messy and the stakes were real.
I started Fluency because I kept seeing the same gap: great brands under-served by agencies that didn't understand how DTC actually works. This report is what I wish I'd had on the brand side.
From Our Clients
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![Lavant Collective logo in black text on a white background]()
"From day one, they've operated as a true extension of our business - not just an agency." - Lindsay, Co-Founder & CEO, L'Avant
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![KUIU Ultralight Hunting logo with a stylized ram skull]()
"Fluency quickly improved spend efficiency and provided the creative team with the direction they had been missing." - Christy Ansari , CGO, KUIU
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![Skinfix logo in dark blue text]()
"They come to every meeting with expertise, new ideas and learnings with proven results." - Jillian Ruggiero, Sr. Ecommerce Manager, Skinfix
