How We Increased Branded Bills' Email Revenue by Over 100% YOY
Branded Bills
Services
Lifecycle Marketing
➚ Email Marketing
➚ Lead Capture
➚ Customer Journey Mapping
The Results
+102%
Last-Click Attributed Email Revenue YOY
+15%
Email Traffic YOY after segmentation updates
+59%
Email Conversion
Rate Increase YOY
Challenges
Prior to onboarding, Branded Bills’ sending strategy was inconsistent, and needed strategic touch points to engage past purchasers and nurture customers throughout their lifecycle. Many customers were failing to return after their first purchase, exposing a need for content that would keep customers coming back for more.
SOLUTIONS
Fluency Firm took a deep dive into Branded Bills' subscriber list, tightening segmentation to send to fewer, more engaged customers and tailoring content to specific audiences. Subscribers have responded well to receiving more personalized content and overall program engagement. Revenue increased significantly since these changes were implemented.
