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How We Increased Branded Bills' Email Revenue by Over 100% YOY

Branded Bills

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Services

Lifecycle Marketing
➚ Email Marketing
➚ Lead Capture
➚ Customer Journey Mapping

The Results

+102%

Last-Click Attributed Email Revenue YOY

+15%

Email Traffic YOY after segmentation updates

+59%

Email Conversion 
Rate Increase YOY

Challenges

Prior to onboarding, Branded Bills’ sending strategy was inconsistent, and needed strategic touch points to engage past purchasers and nurture customers throughout their lifecycle. Many customers were failing to return after their first purchase, exposing a need for content that would keep customers coming back for more.

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A hand holding a gray and black trucker hat with a leather bear patch, with a mountain and lake in the background.
Two baseball caps, one blue and one maroon, with mountain patches and the word 'Branded' on each, placed on pine needles in a forest setting with a fallen tree and axe in the background.

SOLUTIONS

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Fluency Firm took a deep dive into Branded Bills' subscriber list, tightening segmentation to send to fewer, more engaged customers and tailoring content to specific audiences. Subscribers have responded well to receiving more personalized content and overall program engagement. Revenue increased significantly since these changes were implemented. 

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