How We Drove $20k in New Subscriber Revenue with Conversational SMS
Miaou
Services
➚ Lifecycle Marketing (Email + SMS)
➚ Growth Strategy
➚ Paid Media
The Results
+$20K
In revenue over a 90-day period
+34.7%
Conversion
+5.0%
Click Through Rate
Challenges
Miaou had a high volume of incoming subscribers, but was missing opportunities to engage with customers while they were still considering their first purchase. Once customers exited the Welcome series, they only had campaigns as touch points and were falling out of the funnel.
SOLUTIONS
Fluency Firm leveraged Miaou UGC and Attentive Two-Way Journeys to create a conversational touch point with new subscribers. The strategy engaged with the customer in a fun, informal way, posing the question “What’s your ideal vacation vibe?” and offered outfit suggestions based on the customer’s keyword response.
