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📊 Multi-touch attribution (MTA) is Having a Moment
Trisha Difuntorum 6/1/25 Trisha Difuntorum 6/1/25

📊 Multi-touch attribution (MTA) is Having a Moment

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E.l.f. Beauty Acquired Hailey Bieber’s Skincare Brand Rhode in Deal Valued Up to $1 Billion
Trisha Difuntorum 5/28/25 Trisha Difuntorum 5/28/25

E.l.f. Beauty Acquired Hailey Bieber’s Skincare Brand Rhode in Deal Valued Up to $1 Billion

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Revenue Growth = Acquisition + Retention
Trisha Difuntorum 5/8/25 Trisha Difuntorum 5/8/25

Revenue Growth = Acquisition + Retention

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Is Your Meta Account Really Set Up for Scale?
Trisha Difuntorum 5/1/25 Trisha Difuntorum 5/1/25

Is Your Meta Account Really Set Up for Scale?

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💥 Shoptalk 2025: Exhausting, Exhilarating, and Absolutely Worth It 💥
Trisha Difuntorum 4/1/25 Trisha Difuntorum 4/1/25

💥 Shoptalk 2025: Exhausting, Exhilarating, and Absolutely Worth It 💥

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Driving Growth Through DTC Headwinds
Trisha Difuntorum 3/10/25 Trisha Difuntorum 3/10/25

Driving Growth Through DTC Headwinds

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The Anti-Conference Party at Shoptalk
Shoptalk Trisha Difuntorum 3/3/25 Shoptalk Trisha Difuntorum 3/3/25

The Anti-Conference Party at Shoptalk

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Fun Emails To Raise Engagement
Trisha Difuntorum 1/6/25 Trisha Difuntorum 1/6/25

Fun Emails To Raise Engagement

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Key 2025 Dates
Trisha Difuntorum 1/6/25 Trisha Difuntorum 1/6/25

Key 2025 Dates

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Last-Minute BFCM Advice from the Fluency Firm Team
Trisha Difuntorum 10/28/24 Trisha Difuntorum 10/28/24

Last-Minute BFCM Advice from the Fluency Firm Team

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How to Ease Buyer Anxieties
Trisha Difuntorum 10/1/24 Trisha Difuntorum 10/1/24

How to Ease Buyer Anxieties

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An Interview with Alana Bierbaum: What is Attribution and Why is it Important?
Trisha Difuntorum 8/1/24 Trisha Difuntorum 8/1/24

An Interview with Alana Bierbaum: What is Attribution and Why is it Important?

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From Launch to Legacy: Driving Creative Success for Both New and Established Brands</span>
Trisha Difuntorum 6/3/24 Trisha Difuntorum 6/3/24

From Launch to Legacy: Driving Creative Success for Both New and Established Brands

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How to Approach Creative Iteration Like a Rockstar
Trisha Difuntorum 5/7/24 Trisha Difuntorum 5/7/24

How to Approach Creative Iteration Like a Rockstar

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Enhanced Conversions
Trisha Difuntorum 5/1/24 Trisha Difuntorum 5/1/24

Enhanced Conversions

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QA: Why It&nbsp;Matters
Trisha Difuntorum 4/17/24 Trisha Difuntorum 4/17/24

QA: Why It Matters

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Navigating Sending Domains In 2024
Trisha Difuntorum 4/3/24 Trisha Difuntorum 4/3/24

Navigating Sending Domains In 2024

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Should You Use Double Opt-in?
Jacob Rokeach 3/27/24 Jacob Rokeach 3/27/24

Should You Use Double Opt-in?

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Optimize Your Strategy With A/B Testing
Trisha Difuntorum 3/12/24 Trisha Difuntorum 3/12/24

Optimize Your Strategy With A/B Testing

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Give Your Customers The Best Birthday Ever
Trisha Difuntorum 3/1/24 Trisha Difuntorum 3/1/24

Give Your Customers The Best Birthday Ever

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