Is Your Meta Account Really Set Up for Scale?

We just pulled together our internal Meta Account Audit Guide—a comprehensive checklist our team uses to evaluate prospective and new clients.

𝚃̲𝚑̲𝚒̲𝚜̲ ̲𝚊̲𝚞̲𝚍̲𝚒̲𝚝̲ ̲𝚌̲𝚘̲𝚟̲𝚎̲𝚛̲𝚜̲ ̲𝚌̲𝚛̲𝚒̲𝚝̲𝚒̲𝚌̲𝚊̲𝚕̲ ̲𝚎̲𝚕̲𝚎̲𝚖̲𝚎̲𝚗̲𝚝̲𝚜̲ ̲𝚊̲𝚌̲𝚛̲𝚘̲𝚜̲𝚜̲:̲
📊 Campaign Strategy – Are campaign types aligned with goals and budget? Are bid strategies diversified?

🔁 Attribution & Spend Split – Is your attribution model giving you the full picture? Are you overspending on retention vs. acquisition?

⚙️ Structure & Setup – Are you using too many ad sets? Relying too much on CBO vs ABO? Are funnels clearly defined?

🎨 Creative – Do you have a strong media mix and format diversity (1:1, 4:5, 9:16)? Are new vs. repeat customers seeing different messaging?

🧩 Events & Signal Quality – Is your Event Match Quality score above 9.0? Is CAPI live and clean of diagnostic flags?

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This guide is just one part of a broader 5-part audit process we use to uncover performance gaps and revenue opportunities for 8-figure brands.

If you're a growth-stage or scaled brand looking to pressure-test your Meta setup, DM me or drop a comment—I'll send you a copy of the guide directly.

And for brands doing $15MM+ in GMV, we’ll run a full Meta audit for you.

Are you media dollars working as hard as you are?