The 3 Metrics That Matter

By Jacob Rokeach

To me, more often than not, these are 3 Metrics That Actually Matter

After running 100s of million of dollars in spend across Anine Bing, Joie, Rhode, WestmanAtelier, Homecourt and dozens more, here are the three signals that consistently create clarity:

1️⃣ CAC Payback Window
Not just CAC.
How fast your CAC pays back.
If you can’t afford your growth, you don’t have growth.

2️⃣ Incremental MER
Not MER.
Not blended ROAS.
But, what happens when you increase or decrease spend?
This is the difference between chasing performance and managing it.

3️⃣ Creative Efficiency Score
(We built this inside CreativeIQ.)
If creative is the new media buying, this is the new CTR.
It shows which concepts - NOT just ads - are actually driving profitable outcomes.

When these three signals are healthy, everything else usually is too.

Like I said before, Founders Don’t Need More Data.

They need fewer, stronger signals.

They need a team and / or a PARTNER that can illustrate those signals.
AND how to activate on those signals, today (shameless plug for Fluency Firm).

Growth becomes a lot easier when you stop trying to analyze everything…
…and start listening to the metrics that actually talk back.

What’s the one signal you rely on most in your business right now?