🪟 My Favorite Framework: 2 MM Improvements

🪟 My Favorite Framework: 𝟮𝗠𝗠 𝗜𝗠𝗣𝗥𝗢𝗩𝗘𝗠𝗘𝗡𝗧𝗦

I love the new year.
I love being able to reset.

Every year I work on a retrospective on the year that passed. I take stock of what changed, what created / depleted energy, wins & misses, and more [comment ANNUAL REVIEW if you want my personal annual review template - it’s a simple 10 question guide your retrospective].

Now that 2025 is almost over, I get to look to 2026 with a clean slate 🫧 🧹

Tony Robbins talks about 2mm shifts - the idea that tiny, almost invisible improvements compound into massive change over time.

I’ve seen this play out everywhere:
📍 In business.
📍 In fitness.
📍 In relationships.
📍 And especially in brand growth.

Here’s the philosophy 👇
You don’t need a reinvention.
You need micro-optimizations done consistently.

❗ A slightly better question asked in a meeting.
❗ A slightly clearer brief to creative.
❗ A slightly stronger hook in the first 3 seconds of an ad.
❗ A slightly faster feedback loop.

Individually? Almost meaningless.
Stacked over time? 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹.

This is how compounding actually works.
Most brands chase step-change moments:
⭕ The viral ad
⭕ The new channel
⭕ The rebrand
⭕ The silver-bullet hire

But the brands that scale sustainably obsess over 𝟮𝗠𝗠 𝗚𝗔𝗜𝗡𝗦:
💥 +5% better creative clarity
💥 +3% higher click intent
💥 +7% tighter landing page alignment
💥 +1 more insight per test cycle

Those gains multiply — not add.

At Fluency Firm, this is how we think about growth systems:
Not “What’s the big swing?”
But “Where’s the smallest lever with the highest downstream impact?”

Because brand growth isn’t magic.
It’s math ➕ discipline ➕ patience.

Tiny improvements.
Relentlessly applied.
Until momentum becomes inevitable.

What’s a 2mm improvement you’re focused on right now?