Exceptional 10.8x ROAS Through Segmentation for Women's Fashion Brand
Fashion Brand
Services
Paid Media Marketing
➚ Media Buying
➚ Growth Strategy
➚ Creative Strategy
The Results
$380,000
Average Monthly Meta Spend
10.8x
Return on Ad Spend
Challenges
For this women's apparel brand, return on investment was of the utmost importance. Fluency Firm was excited to take on the challenge, turning a strong focus to strategic segmentation to bring in the results needed to scale the brand's ad-driven revenue to the next level.
SOLUTIONS
Focusing on creative learnings, and developing a category-specific strategy, we implemented a successful account structure based on learnings from previous clients in the fashion industry, focusing on an 80/20 split between new and returning customers. We zeroed in on segmentation, utilizing ASC campaigns and interest/look-alike audience ad sets to target various product categories and SKU's effectively. Our strategy yielded an exceptional 10.8x ROAS, showcasing the effectiveness of our approach, and the power of marrying data-driven decision-making with deep creative insights.
