All-Time High Lead Volume in 6 Months Without Sacrificing Efficiency
Branded Bills
Services
Paid Media Marketing
➚ B2B Media Buying
➚ Creative Strategy
➚ Fluency IQ
The Results
+91%
Increase in Spend YOY
+57%
Increase in Lead Volume YOY
Challenges
With an eye toward growth, Branded Bills needed to scale and drive higher lead volume for their B2B program while maintaining highly efficient CPLs - a challenge considering that CPLs tend to be higher whenever spend and lead volume increase.
SOLUTIONS
Through careful attention to lead acquisition points, spend efficiency, and creative strategy, over a 6-month period Fluency Firm was able to scale spend by 91% compared to the same period the previous year, driving an exciting 57% increase in overall lead volume while only seeing an 18% increase in CPL - never-before-seen lead volume that was a major factor in growing the B2B side of the business in 2023.
