Last-Minute BFCM Advice
NOVEMBER 2025
Last-minute moves can still drive major wins. Before you hit “launch,” make sure your BFCM creative, offers, and remarketing are working together - not against each other.
“Time to reap the reward of a heavy acquisition focus for the past several months during BFCM! Trust your gut, ensure your strategy aligns to goals, historics, and takes into account the anticipated impact of your prep work. Ensure your offer is front and center on everything you're putting out and be prepared for morning and evening waves. You got this!”
- Alana Bierbaum, Director of Paid Media
“Clarity beats clever. Price, value, deadline needs to be visible in three seconds or less.”
- Devin Wells, Creative Ops Lead
“Don’t underestimate the power of generic category sale terms, they’re often the first stop for new shoppers hunting deals before brand loyalty kicks in.”
- Jasmine Larsen, Paid Search Lead
“Preparedness really is key. The best BFCM strategies aren’t about something crazy and new in November, but about leaning into what’s already proven to work. And that starts way before Q4.”
- Morgan Duncan, Paid Search Manager
“Think ahead and have backup plans. That way you're ready to go and not having a last minute scramble.”
- Alexis Woerdehoff, Head of CRM & Lifecycle
“Optimize your pop-up form for BFCM & keep it live during the sale. Shoppers are still subscribing during these peak times and lots of brands turn their pop-up form off. Turning it off just means lost leads during your highest traffic weekend.”
- Alec Pobiega, Senior CRM & Lifecycle Strategist
The Fluency Firm team is cheering you on for a powerful and profitable BFCM.
You’ve put in the work all year to get here—now it’s time to celebrate the results.
As you look ahead to 2026, we can help translate your holiday learnings into lasting growth strategies. Get in touch here!