BFCM 2026

EXCLUSIVE OFFERINGS FOR FLUENCY CLIENTS

Crush BFCM with
Lifecycle + Creative

Choose add-ons from our lifecycle and creative menus below, or book a call with a Fluency Expert for a recommendation.
We'll have you covered before the holiday rush - Ends October 15.

Book a Call ↗

RETENTION THROUGH THE CUSTOMER JOURNEY

Lifecycle Marketing Menu

BFCM Strategy & Roadmap

$3,000

▸ Strategy, analysis and a prioritized roadmap

•BFCM deep-dive audit across email + SMS
•Historical BFCM performance review
•Deliverability and list-health review
•Recommended BFCM email + SMS cadence and offer sequencing
•Prioritized BFCM roadmap and planning session

Fluency owns: Analysis, strategy, recommendations and roadmap.

Client owns: Setup and execution, including copy, design, builds, QA, scheduling and deployment.

BFCM Strategy + Prep

$4,500

▸ Everything in Strategy & Roadmap, plus:

•Detailed BFCM email + SMS campaign calendar
•Creation of recommended BFCM segments
•Campaign briefs and messaging direction for planned sends
•Copy support for up to 4 priority BFCM sends
•Detailed flow promotional plan and account readiness review

Fluency owns: Strategy plus hands-on preparation.

Client owns: Design, remaining copy, campaign builds, flow updates, QA, scheduling and deployment.

BFCM Strategy + Execution

$6,500

▸ Everything in Strategy + Prep, plus:

•Copywriting for included campaigns
•Up to 12 email + 8 SMS deployments
•Campaign building, QA, scheduling and deployment
•BFCM scheduling and promotional updates to existing flows
•In-period optimization and post-BFCM performance recap

Fluency owns: Strategy, preparation, copy, building, QA, scheduling and deployment within the agreed scope.

Client owns: All design and creative production unless separately scoped with Fluency.

Add-Ons

Additional campaigns SMS Push notifications Flow builds Loyalty Post-BFCM reporting

EMAIL DESIGN

SEE OUR EMAIL WORK

Cravings by Chrissy Teigen — Tomato Sauce Launch

Cravings by Chrissy Teigen — Corn & Truffle Sauce

Cravings by Chrissy Teigen — Peanut Butter Cookie Day

Cravings by Chrissy Teigen — Strawberry Mochi Launch

Book a Call to Get Started ↗

ENHANCE YOUR PAID MEDIA STRATEGY

CREATIVE PRODUCTION MENU

BFCM Copywriting

$200

▸ Conversion-ready holiday paid-social copy, on demand

•5–6 headlines
•5–6 primary options
•2 descriptions

BFCM Creative Remix

$1.2K

▸ Turn the assets you already own into promo-specific performers

•3–5 designs
•3 sizes
•Same-day feedback

+$200 ad copy

BFCM UGC
Production

$4–5K

▸ Authentic creator content to diversify the holiday feed

•2 creators
•2 concepts
•4 assets
•~4 wks turnaround

BFCM Photo Shoot

$5.5K

▸ Net-new, on-brand photography to fuel Q4 ads

•Basic photo package
•2–4 wk turnaround

+$2,500 iPhone video add-on

▸ Add-on: bite-sized bonus video captured on the same set. Micro-moments, in-studio, raw footage (no post)

PERFORMANCE CREATIVE

SEE OUR CREATIVE WORK