From the webinar · The 2026 BFCM checklist
Beyond the discount
Fourteen checks across creative, offer, targeting, and timing. The same list our lifecycle team runs with every client before Black Friday. Work through it here, then send us your questions.
2026 BFCM checklist
Progress
0 / 14
01Creative & Messaging
0/402Strategy & Offer
0/403Targeting
0/304Timing
0/3Gaps on your list?
Send us your BFCM questions and our lifecycle team will get back to you.
Who we are
Your in-house growth marketing team
Fluency Firm is a performance-driven growth agency and content studio. Media, creative, lifecycle, and measurement under one roof, for DTC brands from pre-launch through hyper-growth.
130+
DTC brand partners
3
Acquisitions
15+
Rounds of funding
Lifecycle marketing
BFCM is one weekend.
Retention is the year.
Our lifecycle team runs email and SMS as a revenue channel, not a newsletter. We plan the BFCM calendar, build the flows, and turn the new customers you acquire in November into the repeat buyers who carry Q1.
Email, SMS + Push
Campaign strategy, flow builds, and calendars run by senior lifecycle marketers, focused on retention and deliverability.
Flow & campaign builds
Deliverability management
A/B testing
Outcome
Stronger retention and repeat purchase
Lead capture
We implement, optimize, and test sign-up opportunities to capture new and returning visitors and keep them coming back.
Sign-up flow design
On-site targeting
Content-driven capture
Outcome
Grows your owned audience
Loyalty programs
Points, tiers, and rewards structured to move customers to repeat purchase.
Program design & setup
Points & tier structuring
Rewards messaging
Outcome
Repeat purchase, month after month
Subscriptions
Subscription mechanics and messaging that reduce churn and lift LTV.
Churn reduction flows
Save & pause offers
Upsell & cross-sell
Outcome
Reduced churn, higher LTV
Reviews + referrals
We make it easy for customers to spread the word, because happy customers are the best advocates for your brand.
Review generation
Referral programs
UGC amplification
Outcome
Turns customers into advocates
Direct mail
Convenient, engaging direct mail communications that extend your lifecycle program beyond the inbox.
Postcards & catalogs
Trigger-based mailers
Cross-channel sequencing
Outcome
Reaches customers offline too
Audience architecture
Behavioral and lifecycle-stage segmentation so every message lands with the right audience.
Behavioral triggers
Click & open scoring
Lifecycle stage mapping
Outcome
Every message reaches the right audience
LTV analysis
Cohort and LTV modeling that tells us which retention levers actually move the business.
Cohort & LTV modeling
Retention lever analysis
Reporting & insights
Outcome
Smarter retention investment decisions
Lifecycle results
